Jura. “We need 10,000 orders”: This workshop launches a video appeal for its survival

The video is going viral on social media. It shows Matthieu Grosset, director of the Demain cooperative group, explaining that the Jura Textile Workshop is finished. Unless he receives an order for 10,000 pieces.

250,000 views and 6,000 clicks to view the products later—25% of the goal has been reached. A sign of hope, even if there's still a long way to go.

But let's go back to the beginning of the story. The Workshop was born during the pandemic, five years ago.

A tremendous surge of national solidarity led many people to sew washable and reusable fabric masks. "We wondered how we could offer a professional outlet to these people who had volunteered," recalls Matthieu Grosset. Because integration through...

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